I want to begin this quarter's update with heartfelt gratitude for the incredible Google reviews you've shared about our work together. These testimonials don't just help other families discover our services—they remind me daily why I'm passionate about this work and hold me accountable to the standards you deserve. Reading your words about how we've helped navigate complex financial situations, supported you through major life transitions, and provided clarity during uncertain times is both humbling and energizing. Whether you've highlighted our proactive approach, our family-centered values, or simply the peace of mind we've helped create, each review tells a story that matters. What Your Words Mean to Others Your reviews have become powerful introductions to families we haven't yet met. When someone is searching for financial guidance—often during stressful or overwhelming times—your authentic experiences help them understand what it's like to work with our team. You've shared stories about: What Your Trust and Referrals Mean to Us Here's a sampling of the thoughtful reviews you've shared: Quick Takes That Capture Our Values "They care about your dreams, and help you materialize them into goals and specific actions with great flexibility and accountability." — Gustavo Leon "This team doesn't just advise—they walk with you." — Calvin & CaSandra Hall "Hands on, thoughtful, smart, and experienced." — Jay Weidman "I trust Rick completely, and I'm proud to call him both my advisor and my friend." — Olden Warren Stories That Show Our Impact Special Needs Planning That Brings Peace"One of our family members has significant special needs, and Rick didn't just mention STABLE accounts—he walked us through how to fund them, how to structure the plan for long-term impact, and how to implement it in a way that would truly serve our loved one's future. His advice helped us go from uncertainty to confidence." — Mike Gearin Turning Transactions into Meaningful Gifts"We were trying to help a family member burdened with student loan debt. Rick didn't stop at giving us funding options—he took the time to help us think through timing, structure, and the emotional impact of our approach. Thanks to his input, what could have been a simple transaction turned into a meaningful, empowering gift." — Mike Gearin Long-Term Partnership Through Life's Challenges"Rick helped me through a painful divorce, guiding me with clarity and empathy. His support extended far beyond finances—he truly cared. When Rick started his own firm, I didn't hesitate to follow. I later brought my new wife's assets under his care as well." — Olden Warren Consistent Excellence Over Decades"Most advisers are happy to get your business and then you never hear from them again. Rick & his team are not only committed to me as a client, I can tell the entire team is committed to continuing to evolve & grow as their clients do for the long-term future." — Calvin Fix The Power of Your Introductions Beyond these wonderful reviews, I'm deeply grateful for the personal introductions you've shared throughout the year. Each referral represents something special—your willingness to connect someone you care about with something you've found valuable. My passion is helping families maximize what they have for their loved ones and communities through strategic financial planning and smart investment decisions. The technical work—developing strategies, analyzing markets, building portfolios—that's the easy part. The real challenge is connecting with the right families at the right moment in their financial journey. When you introduce us to friends, family members, or colleagues, you're offering them the opportunity to experience the same clarity and confidence you've found in your own financial planning. You're sharing access to the peace of mind that comes from having a clear path forward. These introductions are the highest compliment you can give our work. They tell us that what we're doing together isn't just managing money—it's creating something meaningful that you want others to experience. Haven't left a review yet? If you'd like to help other families in our community discover our services, you can leave a Google review here. Every authentic review helps guide families to the financial guidance they need. It is as simple as 1, 2, 3: Situation / Problem: “I had just been laid off work at a young age and was concerned about my finances.” How We Helped: “I was referred to Rick by a trusted friend, and when I called, he took the time to meet with me outside business hours because he could hear the concern in my voice.” The Result: “My conversation with Rick provided peace of mind and a greater level of confidence. Not only did Rick help me navigate my cash flow, but he has also been a valuable resource over the last 8 years through many twists and turns.”
Why It Works: Thank you for being true partners in building something that extends far beyond investment returns—you're helping us change lives, one family at a time. | | | | | John and I took a wonderful trip to Chicago to visit my mom, and we couldn’t resist a stop at a childhood favorite—the Choo Choo Restaurant in Des Plaines. For those who’ve never experienced it, they deliver your food on an actual model trail that runs around the restaurant on tracks above the tables. I’ll never forget my first visit there when I was five or six years old, absolutely mesmerized watching plates of food arrive via locomotive. Nearly 50 years later, there I was again, watching John experience the same wonder I felt as a child. Some things never get old, and it was incredible to see this family institution still thriving and bringing joy to new generations. It’s one of those simple pleasures that reminds you what really matters—three generations sharing a meal, making memories, and discovering that the magic of childhood can still surprise you decades later. |
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| Catherine is deep into her nursing program at Grand Canyon University, and I continue to be amazed by the rigor and dedication this path demands. The coursework is incredibly challenging—far more intensive than I initially realized—but she’s tackling it with the same determination that’s always defined her. She’s on track to graduate in December, which feels both exciting and bittersweet. We’re hopeful she’ll come back to Cincinnati for at least a little while before her next adventure begins. As proud as I am of her independence and drive, there’s something special about having all the kids close to home, even if it’s just temporary. Watching her grow into this profession has been inspiring. Nursing requires not just academic excellence but genuine compassion and resilience—qualities I see her developing every day. Whatever comes next in her journey, I know she’s going to do amazing things. |
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| | Bernadette is home from High Point University after completing her sophomore year, and what a year it's been! She just returned from Field Training in Alabama—essentially basic training for future officers—and absolutely thrived in the experience. The physical and mental challenges that would break most people seemed to energize her. From there, she attended Spec Warfare School, which opened her eyes to an entirely new career path. The experience was so compelling that she's shifted her military aspirations from becoming a pilot to rescuing pilots—focusing on combat search and rescue operations. It's fascinating to watch her discover where her true calling lies, especially in such a demanding field. The highlight of her military achievements this year was being awarded Cadet of the Year for her entire detachment. This recognition speaks to not just her physical capabilities, but her leadership, character,and dedication—qualities that make me incredibly proud. This summer, she's been my CrossFit training partner, which has been both humbling and fun. Her military conditioning definitely gives her an edge! She's also continuing her internship work from last year and plans to keep that going through her junior year, balancing her academic, military, and professional development with remarkable focus. Watching her grow into this level of discipline and purpose has been one of the joys of being her parent. |
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| Bridget just graduated from Mount Notre Dame and wrapped up her final club volleyball tournament, closing an important chapter in her athletic career. I'm incredibly proud of her perseverance and resilience—she's faced more than her share of challenges over the years, and watching her push through with determination has been inspiring. She's committed to the University of Dayton, where she's declared pre-law as her major. Having her less than an hour away feels like the perfect balance—close enough for regular visits but far enough for her to have her own college experience. I may have sweetened the deal by promising coffee runs whenever she needs them, which might have influenced her decision just a little! This summer, we're excited to have Bridget interning with us at the firm. She's already making a wonderful contribution and has shown a real talent for graphic design. It's been fun watching her bring fresh perspectives to our work while getting hands-on business experience. Whether this plants seeds for her future career or just gives her valuable skills for whatever path she chooses, having her as part of the team has been a joy. From volleyball courts to law books to creative design—Bridget continues to surprise us with her versatility and drive. |
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| | Paul is thriving as he enters his fourth year in the Air Force, juggling military responsibilities with pursuing his Master's degree in computer engineering—a combination that speaks to both his ambition and time management skills. On top of all that, he's in a serious relationship, which adds another exciting dimension to this chapter of his life. While we don't get to see him nearly as often as we'd like, it's clear he's exactly where he needs to be. There's something deeply satisfying about watching your child find their path and excel at it, even when that path takes them far from home. His ability to balance military service, graduate school, and a meaningful relationship shows the kind of focus and maturity that makes us incredibly proud. We miss having him around the dinner table but knowing he's building such a strong foundation for his future makes the distance easier to bear. |
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| | Ellie continues to be an absolute godsend, both at home and in the office. While John and I were visiting my mom in Chicago, she seamlessly took Bridget to volleyball nationals in Florida—managing logistics, travel, and everything in between without missing a beat. She has this remarkable ability to keep all the moving pieces of our life organized while ensuring nothing falls through the cracks at work. This July, we're taking our second real vacation in years—ten days in France! We're both excited and a little nostalgic about it. For nearly twenty-five years, between raising six kids and building the business, extended trips like this simply weren't possible. Every vacation was planned around school schedules, sports tournaments, and work demands. Now, as the kids have grown more independent and the business has found its rhythm, we're finally able to carve out this kind of quality time together. We'll miss the kids terribly—that never changes—but there's something special about rediscovering each other after decades of tag-team parenting and business building. It feels like we're entering a new chapter where we can be both devoted parents and a couple who actually gets to travel together. France, here we come! |
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| | Rethinking Retirement: The Power of Front-loading Your Golden Years |
| At our recent open house, we explored a counterintuitive approach to retirement planning: front-loading your retirement years with both cash flow and meaningful experiences. This strategy challenges the conventional wisdom of steadily saving and waiting until your seventies to truly enjoy the fruits of your labor. I consistently see clients overestimate how much money they'll need—or want to spend—in their later years. This insight was reinforced during my recent visit with my mom. At eighty-plus, she's genuinely content with her life, but her world has naturally become smaller. She finds deep satisfaction in her home, her routines, and simple pleasures. The elaborate vacations and expensive experiences that might have excited her at sixty simply don't appeal to her anymore. This observation isn't meant to be discouraging—it's actually liberating. When we think strategically about retirement, we want to maximize the vitality and opportunity of your fifties, sixties, and as much of your seventies as possible. These are your "go-go years," when you have both the health and energy to pursue adventures, create memories with family, and engage fully with life. There's a profound irony here: by honestly embracing our mortality—acknowledging that our most active years are finite—we can actually do much more living. Instead of hoarding resources for a theoretical future self who may not need or want them, we can thoughtfully deploy them when they'll have the greatest impact on our happiness and relationships. This doesn't mean being reckless with your finances. It means being intentional about aligning your money with your life's seasons, ensuring you have the resources to make the most of the years when experiences matter most. |
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| | Aligning Your Investment Strategy with Life’s SeasonsThe graphic that accompanies this section brings this philosophy to life visually. Our goal is to maximize income during your "Go-Go years"—when you're most likely to travel, pursue hobbies, and create lasting memories with family—then thoughtfully scale down spending during the "Slow-Go" and "No-Go" phases as your lifestyle naturally becomes more home-centered. This approach allows you to front-load the experiences that matter most while ensuring you're still financially secure throughout retirement. It's about being strategic with your resources rather than conservative to a fault. This philosophy directly shapes how we structure your investment portfolios. Rather than using a one-size-fits-all approach, we create multiple "buckets" designed for different purposes and timeframes: Income Portfolio:This serves as your financial foundation, supplementing Social Security with steady, reliable income streams. Think of this as your baseline for covering essential expenses without touching your growth investments. Bond Portfolio:This is your "adventure fund"—designed to generate annual bonuses for discretionary expenses like travel, family experiences, and life's pleasures. When you want to take that European vacation or help fund a grandchild's wedding, this portfolio provides the extra cash flow without disrupting your long-term strategy. Tactical and Fundamental Equity Portfolios:These are your inflation fighters and wealth builders, designed to outpace rising costs and provide long-term growth. While you're enjoying your front-loaded retirement years, these portfolios are working behind the scenes to ensure your purchasing power doesn't erode overtime. |
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| The Cost of WaitingIf we plan as though we’re going to live and be active forever, we end up conserving too many dollars for a time when we simply won’t need—or want—them as much. The result? We sacrifice meaningful experience during our most vibrant years in favor of an oversized safety net for a future self who may be perfectly content with far less. This is where strategic financial planning becomes truly valuable. Why not shift our thinking toward enabling more life now, while still maintaining appropriate security for the future? Some of my greatest professional satisfaction comes from helping clients discover what becomes possible when they think differently about their money. I love those conversations where someone realizes they can take that dream trip with their spouse, help their children in meaningful ways, or pursue passions they've been putting off—all while still maintaining a solid financial foundation. These aren't reckless decisions; they're informed choices based on a realistic understanding of how life actually unfolds. When we get the balance right, money becomes a tool for creating memories and experiences that last a lifetime, rather than just a number growing in an account for its own sake. |
| | | | Economic Landscape: Resilience Amid UncertaintyThis year began with significant headwinds that tested market confidence. A new presidential administration brought policy uncertainties, while ongoing trade negotiations and conflicts in Ukraine and the Middle East created additional volatility. When first-quarter Real GDP came in slightly negative, many investors began wondering if we were heading toward a more serious economic downturn. However, the economy has demonstrated remarkable resilience in the face of these challenges. While headlines often focus on the dramatic and worrisome, the underlying economic data tells a more balanced story. We continuously monitor what we call our "recession dashboard"—a collection of key economic indicators that historically signal when the economy is moving toward or away from recession territory. This isn't about predicting the future with certainty, but rather understanding whether current conditions suggest expansion, contraction, or something in between. The good news? Most categories on our dashboard continue to show resilience rather than deterioration. While not everything is pointing in a positive direction, the overall picture suggests an economy that's weathering current storms better than many expected. This doesn't mean we're ignoring risks or assuming smooth sailing ahead. Rather, it reinforces our approach of staying informed, remaining flexible, and making investment decisions based on data rather than headlines. |
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| | Historical Context: How Today Compares to Past RecessionsTo put current economic conditions in perspective, we regularly compare today's readings to historical recession periods. This analysis helps distinguish between normal economic fluctuations and the more serious warning signs that typically precede significant downturns. Looking at the data through this historical lens reveals an important distinction: while certainly not every indicator is flashing green, the current readings don't match the patterns we've seen during actual recessionary periods. The economic metrics today look more like a period of uncertainty and adjustment rather than the systematic deterioration that characterizes true recessions. This doesn't mean we should ignore areas of concern or assume we're immune to future challenges. Economic conditions can change rapidly, and what looks stable today may shift tomorrow. However, it does suggest that the current environment, while choppy, falls within the range of normal economic cycles rather than signaling an imminent crisis. Understanding this distinction helps inform our investment approach. Instead of making dramatic defensive moves based on headlines, we can maintain our strategic positioning while staying alert to genuine changes in underlying economic fundamentals. |
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| The global cycle is becoming less synchronized as manufacturing activity and policy decisions diverge. The U.S. continued to show indications of both mid- and late-cycle dynamics. China has begun to demonstrate signs of positive cyclical momentum, supporting its recovery, but weakness in the property sector remains a headwind. Policy easing and improvements in sentiment have helped support the EU outlook. Canada has shown signs of early cycle but high exposure to U.S. trade remains a hurdle for its recovery. |
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| Five Years of Economic Turbulence: Understanding the Chain ReactionThe past five years have taken us through an incredible economic journey, and the accompanying chart—while visually busy—tells a fascinating story of cause and effect. Here's how to read the economic chain reaction: Green (Government Spending):Notice the dramatic spike during COVID as stimulus packages and emergency spending kicked in. What's most telling is that spending never returned to pre-pandemic levels—it established a new, permanently higher baseline. Orange (Federal Reserve Money Printing):The Fed's response to the crisis involved massive monetary expansion to keep the economy afloat during lockdowns and uncertainty. Purple (Resulting Inflation):This is the inevitable consequence of combining increased government spending with expanded money supply. More dollars chasing the same goods equals higher prices. Blue (Interest Rate Response):The Fed's tool for fighting inflation—raising rates to cool down the overheated economy. The Current Inflation RealityWhile inflation has indeed come down from its peaks, it's important to understand what we're experiencing. The process of inflation decreasing is calleddisinflation—this means the rate of price increases is slowing, but prices themselves aren't actually falling. Truedeflation, where prices actually drop, is a different and much rarer phenomenon. Currently, inflation remains above the Fed's two percent target, creating an interesting dynamic. There's growing pressure to lower interest rates to stimulate economic growth, but premature rate cuts could reignite inflationary pressures. The opportunity ahead:If the Fed can successfully thread the needle—bringing rates down while keeping inflation controlled—it could provide significant tailwinds for both the economy and investment markets. This delicate balance will be one of the key economic themes to watch in the coming quarters. |
| The Debt Dynamics: Why Inflation May Be Here to StayAs the previous chart illustrated, government spending hasn't returned to pre-pandemic levels, and consequently, our national debt continues its relentless climb. The debt-to-GDP ratio has reached levels that would have been considered alarming just a decade ago—we're now significantly above the point where debt exceeds our entire economic output. This creates what economists call a "fiscal trap." When governments accumulate too much debt relative to their income (tax revenue), they face limited options. They can raise taxes, cut spending, or—the politically easier path—print more money to service the debt. History shows us that governments typically choose the printing press over the painful alternatives. This is the hidden mechanism behind persistent inflation. When central banks create new money to help governments manage unsustainable debt loads, that expanded money supply inevitably finds its way into the economy, putting upward pressure on prices across the board. The Long-Term OutlookGiven these structural realities, I expect inflation to remain a persistent feature of the economic landscape for years to come. This isn't the temporary, cyclical inflation we might see during normal economic fluctuations—it's the result of fundamental fiscal imbalances that won't be resolved quickly or easily. What this means for investors:Traditional strategies that worked in the low-inflation environment of the past twenty years may need adjustment. Assets that historically provided protection against inflation—real estate, commodities, inflation-protected securities, and quality equities—become more important components of a well-balanced portfolio. The key is not to panic about this reality, but to position portfolios thoughtfully for an environment where purchasing power preservation becomes as important as growth. |
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| | | Strategies: The Big Picture |
| Market Sentiment: From Fear to Greed in Record TimeDespite the underlying economic resilience we've discussed, it's been a challenging year for investors. Uncertainty around trade policies, ongoing geopolitical conflicts, and shifting economic policies created significant market volatility that tested even experienced investors' nerves. What's particularly fascinating is how dramatically market sentiment has shifted in just a few months. To track these emotional swings, we monitor CNN's Fear and Greed Index—a composite measure that analyzes seven different market indicators to gauge whether investors are acting out of fear (potentially creating buying opportunities) or greed (suggesting possible overvaluation). The transformation has been remarkable. Earlier this year, we saw readings in the "fear" and "extreme fear" ranges as investors worried about everything from trade wars to military conflicts. Fast forward to today, and the pendulum has swung dramatically toward "greed" territory. This rapid emotional shift illustrates one of the most important principles in successful investing: markets are driven as much by psychology as by fundamentals. Understanding where we are in this emotional cycle helps inform our investment decisions and timing. |
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| Warren Buffett's Timeless Wisdom in Today's MarketMost of you are familiar with Warren Buffett's famous contrarian advice:"Be greedy when others are fearful and be fearful when others are greedy. "This isn't just a clever saying—it's one of the most valuable principles in successful long-term investing. Looking at current sentiment readings, we're now solidly in the "greed" range, though thankfully not yet at the extreme levels that historically signal major market tops. This creates an interesting moment for disciplined investors. What I've observed over recent months is a classic psychological shift that plays out repeatedly in market cycles. Many investors have moved fromFUD(Fear, Uncertainty, Doubt) toFOMO(Fear of Missing Out). Earlier this year, clients were calling with concerns about protecting their portfolios from potential losses. Now, those same conversations have shifted to worries about missing the next market rally. The Emotional TrapBoth emotions—fear and greed—are perfectly human responses to market uncertainty. The challenge is that they're also detrimental to sound investment decision-making. When we act on fear, we often sell at precisely the wrong time. When we act on greed, we frequently chase performance and take on too much risk just as markets become expensive. The most successful investors learn to recognize these emotional cycles in hemselves and use them as contrarian signals rather than decision drivers. When everyone else is fearful, that's often when the best opportunities emerge. When everyone else is getting greedy, that's when careful risk management becomes most important. This doesn't mean we should be market timers or make dramatic portfolio changes based on sentiment alone. Rather, it means staying disciplined with our long-term strategy while being aware of where we are in the emotional cycle. |
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| SFG Investment Strategies: Customized Solutions at ScaleOur investment approach centers on four core strategies that we blend and customize for each client:Tactical Equities,Fundamental Equities,Bonds, andIncome. Think of these as building blocks that we combine in different proportions based on your unique financial situation, risk tolerance, and goals. We often supplement these core strategies with specialized approaches when your circumstances call for additional solutions. This methodology allows us to deliver institutional-quality investment strategies while maintaining the personalized attention that defines our client relationships. Rather than forcing everyone into the same investment mold, we craft portfolios that reflect both proven strategies and individual preferences. Our Philosophy: Consistency Over CompetitionAs we reach the midpoint of the year, it's an ideal time to review each strategy and share our current thinking. But first, it's important to understand what we're trying to achieve. Our primary goal isn't to mimic a market index or even to beat it in every time period. Instead, we focus on generatingconsistent returns while limiting downside risk. This approach means there will be periods when we outperform major indices like the S&P 500, Dow Jones, Russell 2000, or Bloomberg Aggregate Bond Index—and times when we don't. What matters most isn't short-term performance relative to any single benchmark, but rather whether we're helping you achieve your long-term financial objectives with an acceptable level of risk. Some quarters we might lag a roaring market, but in exchange, we aim to protect your wealth during the inevitable downturns that catch purely index-focused strategies off guard. Let's examine how each of our core strategies has performed and what we're seeing ahead. |
| Strategy #1: Fundamental Equities - Finding Hidden Value |
| Our Fundamental Equities strategy operates on a time-tested investment principle: find quality companies trading below their true worth and hold them until the market recognizes their value. This approach combines two powerful investment factors: Value Analysis:We identify companies that appear undervalued relative to their actual assets, earnings potential, and cash flows. Think of this as finding dollars selling for fifty cents—businesses with solid fundamentals that the market has temporarily overlooked or mispriced. Momentum Confirmation:Beyond just being cheap, we look for signs that these companies are beginning to gain positive momentum—whether through improving business metrics, management changes, or shifting market conditions that could unlock their potential. The strategy is patient and disciplined. We hold these positions until both the value discount closes (the market recognizes what the company is truly worth) and the momentum factor plays out (positive trends translate into share price appreciation). This dual approach helps us avoid both "value traps"—cheap companies that stay cheap for good reasons—and momentum investments that lack fundamental support. The Reality of Any StrategyIt's crucial to understand that no investment strategy—no matter how well-researched or historically successful—gets every decision right. Markets are complex, and even the best analysis can't predict every variable that affects stock prices. What matters is having a disciplined process that captures more wins than losses over time. We leverage institutional-grade research and analysis to implement this strategy, giving you access to the same sophisticated tools and insights used by major investment firms, but applied to your individual portfolio needs. |
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| | Performance Analysis: Risk-Adjusted Results Looking at the year-to-date performance chart, our Fundamental Equities portfolio (shown in light blue) demonstrates exactly the kind of balanced approach we're targeting. The results tell an interesting story about risk-adjusted returns: Compared to the Dow Jones: Our strategy has delivered the same level of risk (volatility) as the Dow but with superior performance results. This is exactly what we want to see—better returns for the same amount of portfolio fluctuation. Compared to the S&P 500: Here we see the classic risk-return trade-off in action. Our strategy has generated somewhat lower returns than the S&P 500 year-to-date, but it has also carried meaningfully less risk. For investors who prioritize wealth preservation alongside growth, this represents an attractive value proposition. The Sweet Spot Strategy What this positioning shows is that our Fundamental Equities approach is finding the "sweet spot" between the more conservative Dow and the more aggressive S&P 500. We're capturing significant upside while avoiding some of the volatility that comes with chasing maximum returns. This performance profile aligns well with our philosophy of consistent returns with downside protection. During strong market periods like we've seen recently, we might give up some upside, but historically this approach has helped protect wealth during market downturns—which is when many investors appreciate the trade-off most. |
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| Advanced Portfolio Analytics: What the Data RevealsWe utilize sophisticated third-party portfolio analysis software that can dissect any investment strategy and provide forward-looking insights based on current holdings. This institutional-grade tool helps us understand not just how our portfolios have performed, but what we can reasonably expect going forward. When we run our Fundamental Equities portfolio through this analysis and compare it to the S&P 500, several interesting patterns emerge: Risk Profile: The software projects our strategy will experience slightly less volatility than the broader S&P 500. This means potentially smoother returns with fewer dramatic ups and downs. Expected Returns: Despite carrying less risk, the analysis suggests our approach may actually deliver better long-term returns than simply buying the index. This is the holy grail of investing—superior returns with lower risk. Dividend Yield: The trade-off appears in income generation, where our strategy currently provides a lower dividend yield than the S&P 500. This reflects our focus on growth and value appreciation rather than maximizing current income. Cost Advantage: Perhaps most importantly, our portfolio carries lower total expenses than index funds. We achieve this through a hybrid approach—combining carefully selected individual stocks with cost-efficient index ETFs where appropriate. The Best of Both Worlds This implementation strategy allows us to be selective where we see the most opportunity (individual stock selection) while gaining broad diversification efficiently (through low-cost ETFs) inareas where we don't see significant advantages to stock picking. The result is a portfolio that captures the benefits of active management while keeping costs competitive with passive investing. |
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| Current Holdings: Highlights and Challenges Below are our current Fundamental Equities holdings, along with some notable winners and areas of concern that illustrate how this strategy works in practice. Portfolio Highlights Cisco Systems has been a standout performer, up nearly 19% year-to-date and an impressive 50% over the past year. The company has consistently beaten revenue and earnings expectations while positioning itself strategically in the AI revolution through a partnership with NVIDIA to build critical AI infrastructure. Microsoft continues its remarkable transformation, posting similar gains of 19% YTD and 33% over one year. The company has established itself as a clear leader in both cloud computing and artificial intelligence. Having missed the mobile/smartphone revolution, Microsoft appears determined not to repeat that mistake with AI, investing heavily and integrating AI across their entire product suite. Booking Holdings demonstrates the power of patience in value investing. After a challenging start to the year (down 17% at one point), the travel platform has recovered to finish up 17% YTD and over 47% for the year. Strong travel demand and successful AI integration into their booking services have driven this turnaround. Current Challenges Apple Inc. represents one of our more challenging positions, down 18% year-to-date and over 2% for the year. The company faces multiple headwinds: flat iPhone sales, struggles to deliver an integrated AI solution, and significant exposure to China amid ongoing trade tensions. However, we maintain our position based on Apple's fundamental strengths: a dominant platform ecosystem, world-class talent, and massive cash generation capability. We've seen similar temporary setbacks at other technology giants—Meta's struggles with the metaverse transition and Google's initial AI concerns—that ultimately resolved as these companies adapted to changing markets. UnitedHealth Group has been our most significant challenge, declining 38% year-to-date following a series of company-specific issues. The healthcare giant has faced profit and revenue misses, withdrawn guidance, a DOJ investigation into its Medicare Advantage business, and leadership instability when CEO Andrew Witty resigned. Former CEO Stephen Hemsley has returned to help stabilize operations. Forward-Looking Analysis When any holding faces significant difficulties, our key question becomes: what's the path forward? Our comprehensive analysis of UnitedHealth yields encouraging results: Investment Thesis - Strong Buy (Score: 80.2%) This analysis exemplifies our fundamental approach: we're not just buying stocks, we're investing in businesses with clear paths to value realization, even when facing temporary challenges. |
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| Strategy #2: Tactical Equities - Winning by Not Losing |
| As of Friday, June 27th, all the indicators turned positive, and the strategy is fully invested: |
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| Our Tactical Equities strategy represents a fundamentally different approach to investing. Rather than trying to predict what markets will do next, this strategy reacts to what's actually happening by following carefully designed market signals. Think of it as having a sophisticated early warning system. When multiple market indicators suggest increasing risk, the strategy reduces exposure. When those same signals indicate improving conditions, it moves back into growth mode. It's not about market timing in the traditional sense—it's about systematic risk management. |
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| The Track Record: Consistency Above AllThe results speak to the power of this approach. Going back to 2006, this strategy has not experienced a single negative year—a remarkable achievement that spans multiple market cycles, financial crises, and economic disruptions. This consistency comes from one core principle: winning by not losing. Here's what that means in practice: during 2022, when both stock and bond indices suffered double-digit losses, our tactical strategy managed to stay slightly positive. While everyone else was watching their portfolios decline, this strategy was preserving capital and positioning for the eventual recovery. Understanding the Trade-offs No strategy is perfect, and tactical approaches come with their own set of trade-offs that every investor should understand: The Lag Factor: When markets experience dramatic sell-offs followed by rapid recoveries, there's inherently a delay as signals change and positions adjust. This means we might miss some of the initial bounce-back when markets reverse quickly. Performance During Strong Markets: In periods like we've seen recently, this strategy may not capture 100% of market gains. For example, through mid-April this year, it had successfully prevented about 7% of additional downside during market weakness. However, during the subsequent recovery, it hasn't matched the full strength of major indices, though it has participated with much greater consistency. The Long-term Perspective Over extended periods, I find this to be our most compelling strategy precisely because of the consistency it provides. The mathematical reality is powerful: if you can avoid the major market catastrophes while participating in most of the upside, compound returns become very attractive over time. This strategy serves as an insurance policy for a portion of your portfolio—accepting somewhat lower returns during the best market periods in exchange for protection during the worst ones. For investors who prioritize peace of mind and steady progress over maximum performance, this approach often proves to be the most valuable piece of their overall strategy. |
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| The Power of Risk-Adjusted Returns The long-term performance data reveals why this tactical approach can be so compelling for wealth building. Over the past ten years, our strategy has delivered returns almost identical to the S&P 500—but here's the remarkable part: it achieved those returns with only 39% of the market's volatility. Understanding Upside and Downside Capture To put this in practical terms, the strategy demonstrates asymmetric risk characteristics that work in investors' favor: Downside Protection: When the S&P 500 drops 10%, our tactical strategy typically falls only about 3.7%. This means we're capturing just over one-third of the market's pain during difficult periods. Upside Participation: When the S&P 500 rises 10%, we typically capture about 7.6% of that gain. While we don't get 100% of the upside, we're still participating meaningfully in market advances. The Mathematics of Compound Returns This upside/downside capture ratio creates a powerful mathematical advantage over time. By limiting losses more than gains, the strategy benefits from what's known as the "volatility drag" effect—smaller losses require smaller gains to get back to even, allowing compound returns to work more efficiently. The result? Since inception (including the devastating 2008-2009 financial crisis), this strategy has generated an alpha of 6.4%—meaning it has outperformed the market by an average of 6.4% annually while providing a much smoother ride. Why This Matters "The goal is to win by not losing!" This isn't just about better risk-adjusted returns on paper—it's about creating an investment experience that investors can actually stick with through thick and thin. Many investors abandon their strategies during market stress, selling at precisely the wrong time. A strategy that delivers similar returns with far less volatility helps investors stay disciplined and committed to their long-term plan. The consistency this approach provides often proves more valuable than chasing maximum returns, especially when you consider the behavioral challenges that market volatility creates for most investors. |
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| Strategy #3: Bonds - The Foundation of Portfolio Stability |
| Bonds represent one of the oldest and most fundamental investment concepts: lending money in exchange for regular interest payments and the promise of repayment. When you own bonds, you're essentially acting as a bank—loaning money to governments, corporations, or other institutions and collecting interest for that privilege. This category also includes mortgage-backed securities, where you're participating in pools of home loans. While bonds are generally considered safer than stocks, they're not without risk. Understanding the two primary risks can help you appreciate why bond management requires active attention, especially in changing interest rate environments. The Two Key Risks in Bond Investing Interest Rate Risk: This is the risk that rising interest rates will reduce the value of your existing bonds. Here's why: if you own a bond paying 3% and new bonds start offering 5%, your 3% bond becomes less attractive and its market value drops. The longer the bond's maturity, the more sensitive it is to interest rate changes. Credit Risk: This is the risk that the borrower—whether a corporation or government—might struggle to make their interest payments or repay the principal. Not all borrowers are created equal, which is why we see different interest rates for different credit qualities. Recent Market Lessons The past few years have provided a masterclass in both types of risk, particularly interest rate risk. The dramatic shift from near-zero rates to much higher levels caught many bond investors off guard and highlighted why active bond management became crucial during this period. Let's examine how we've navigated these challenges and positioned the bond portion of portfolios for the current environment. |
| Navigating the 2022 Bond Crisis Interest rate risk became painfully real for bond investors in 2022. The Federal Reserve engineered one of the most dramatic interest rate increases in modern history, taking the Fed funds rate from just 0.08% to 4.33%—representing an increase of over 5,000% in percentage terms. The impact was devastating for traditional bond strategies. The broad bond index fell 13% that year, one of the worst performances in bond market history. However, our proactive approach to duration management helped significantly cushion the blow. |
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| Our Defensive Strategy Recognizing the interest rate environment early, we dramatically shortened the duration of our bond holdings by concentrating in short-term Treasury securities. This defensive positioning reduced our downside by more than 50% compared to the index, though we still experienced a 6% decline for the year. From 2022 through October 2024, we maintained this successful approach: buy high-quality bonds, hold to maturity, repeat. This strategy provided predictable income while avoiding the volatility of trading bonds in a rapidly changing rate environment. Adapting to New Uncertainties In October 2024, the Federal Reserve began cutting interest rates, fundamentally changing the bond landscape. Suddenly, we no longer had the clarity that rising rates had provided for our strategy. While my inclination is that rates will trend higher over time due to massive government spending and persistent inflation, the timing has become much less predictable. This uncertainty led us to evolve our approach. We began "normalizing" the portfolio by incorporating best-in-class active bond managers who can capitalize on interest rate volatility rather than simply defending against it. Results of Strategic Evolution This adaptive approach has proven successful. Over the past five years—including the challenging 2022 period—our bond strategy is up 11.7%, while the broad bond index remains down 3.6%. That's a remarkable outperformance of over 15 percentage points during one of the most difficult periods in bond market history. Over the past year, we've experienced slight underperformance relative to the index, but this is a trade-off we're comfortable with. In exchange for giving up some potential upside, we've eliminated a massive amount of volatility, providing much more predictable returns for the bond portion of portfolios. Enhanced Strategies for Qualified Investors Many clients have further enhanced their bond allocation through private credit investments and our VFLEX strategy, which have delivered strong performance while maintaining lower volatility than traditional bonds. The trade-off is reduced liquidity—these investments can only be accessed quarterly rather than daily—but for investors who don't need immediate access to these funds, the enhanced returns have been well worth the liquidity constraint. This demonstrates our commitment to adapting strategies based on changing market conditions rather than rigidly sticking to approaches that may no longer be optimal. |
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| Portfolio Analysis: Superior Risk-Adjusted Outcomes When we analyze our current bond strategy using advanced portfolio analytics, the results validate our adaptive approach. Compared to traditional bond indices, our strategy shows several compelling advantages: Lower Risk Profile: Our approach is projected to experience less volatility and downside risk than broad bond benchmarks, providing more predictable returns. Enhanced Return Potential: Despite carrying lower risk, the analysis suggests our strategy may deliver better long-term returns than passive bond index investing. Superior Income Generation: Our bond portfolio provides higher dividend yields than the benchmark, important for clients seeking current income. Higher Quality Holdings: The overall credit quality of our bond selections exceeds that of broad market indices, reducing credit risk exposure. Philosophy: Consistency Over Performance This analysis reinforces our fundamental approach to bond investing. Our goal is not to maximize short-term performance, but to maximize consistency—and consistency, over time, produces optimal long-term outcomes. Think of it this way: steady, predictable returns that you can count on are often more valuable than volatile performance that might be higher on average but creates uncertainty about when you'll need the income. This is especially true for the bond portion of portfolios, which serves as the foundation for financial security rather than the engine for wealth creation. By focusing on consistency, we're able to provide the stability and income that bonds are meant to deliver, while still achieving compelling returns through active management and strategic positioning. |
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| Strategy #4: Income Portfolio - Retirement Cash Flow Engine |
| Our Income Portfolio serves a critical function for clients transitioning into or living in retirement: generating reliable, consistent cash flow while minimizing the volatility that can disrupt retirement planning. This isn't about maximizing total returns—it's about creating a dependable income stream that retirees can count on month after month, year after year. Addressing the Retirement Income Challenge Many retirees face a fundamental shift in their financial lives. During their working years, they received regular paychecks and focused on accumulating assets. In retirement, those paychecks stop, but living expenses continue. Social Security and pensions (for those fortunate enough to have them) provide some foundation, but most retirees need additional income sources to maintain their desired lifestyle. This is where our Income Portfolio becomes essential. Rather than forcing retirees to constantly sell portions of their investment accounts—potentially at inopportune times—this strategy is designed to generate the cash flow they need while preserving the underlying principal. A Multi-Strategy Approach Our Income Portfolio combines two primary strategies, each serving a specific purpose in the overall income generation plan. These core approaches are supplemented by several smaller, specialized strategies that help optimize yield while managing risk. The goal is creating a diversified income stream that doesn't rely too heavily on any single source, sector, or strategy. This diversification helps ensure that if one component experiences temporary challenges, the overall income flow remains stable. Let's examine each component and how they work together to create sustainable retirement income. |
| Private Credit: Accessing Institutional-Grade Income Opportunities Most investors are familiar with private equity—investments in companies that aren't publicly traded on stock exchanges. However, fewer people know about private credit, which represents the debt side of private markets. Think of private credit as private bonds: we're lending money to businesses and institutions that need capital but doing so outside the traditional public bond markets. The Liquidity Trade-Off Private credit investments require a different approach to liquidity than traditional bonds. Instead of being able to sell daily like public bonds, these investments typically allow redemptions only quarterly. This reduced liquidity might seem like a disadvantage, but it's actually the key to accessing superior returns. Here's why: by accepting this liquidity constraint, we gain access to investment opportunities that aren't available to daily-liquidity funds. Private borrowers are willing to pay higher interest rates precisely because they know their lenders are committed for longer periods. This creates a more stable funding environment for borrowers and higher income for investors. Compelling Income Generation The results speak for themselves. Over the past year, our private credit strategies have generated returns ranging from 7.6% to 14%—substantially higher than what's available in traditional bond markets. These aren't speculative returns based on price appreciation; they're primarily income-driven returns from the interest payments these investments generate. Risk Management Through Diversification Rather than concentrating in a single private credit strategy, we diversify across multiple high-quality managers and approaches. This diversification serves two important purposes: Smoothing Returns: Different private credit strategies may perform better in different economic environments. By combining several approaches, we can reduce the overall volatility of the income stream. Risk Mitigation: Spreading investments across multiple strategies, sectors, and managers reduces the impact of any single investment experiencing difficulties. For retirees seeking dependable income that significantly exceeds what traditional bonds can provide, private credit has become an essential component of modern portfolio construction. The trade-off of reduced liquidity is often well worth the enhanced income potential, particularly for portions of portfolios that aren't needed for immediate expenses. |
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| Call Options: Generating Income from Stock Ownership Call options represent one of the most misunderstood yet potentially valuable income-generating strategies available to investors. While most people haven't heard of these techniques, they offer a sophisticated way to enhance income from stock holdings significantly. How the Strategy Works Here's the concept in simple terms: when we own shares of quality companies, we can sell someone else the option to buy those shares from us at a specific price within a certain timeframe. Think of it as selling insurance on our stock holdings. For example, if we own shares of Microsoft trading at $400, we might sell someone the right to buy those shares from us at $420 within the next month. The buyer pays us a premium for this right—money we collect immediately regardless of what happens to the stock price. The Income Generation Mechanism This strategy creates multiple ways to profit: Immediate Income: We collect the option premium upfront, providing instant cash flow that goes directly into the income stream. Stock Appreciation: If the stock rises but stays below our $420 strike price, we keep both the premium and the stock appreciation. Repeat Process: Whether the option expires or gets exercised, we can repeat this process monthly, creating ongoing income. Attractive Yield Potential The income potential is substantial. While you can see the annual total returns in the accompanying chart, the dividend yields from these strategies typically range from 8% to 12%—far exceeding what most dividend-paying stocks or bonds can provide in today's environment. This isn't just theoretical income—it's cash that gets deposited into accounts regularly, providing the reliable cash flow that retirees need. Risk Management Through Diversification As with all our strategies, we believe in significant diversification. Rather than concentrating call option activity in just a few stocks or sectors, we spread this approach across: This diversification helps ensure that the income stream remains consistent even if individual stocks experience volatility or if market conditions change. For income-focused investors, call option strategies can provide substantially higher yields than traditional income investments while still maintaining exposure to quality equity holdings. |
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| Putting It All Together: The Sweet Spot for Income Investors When we combine private credit and call option strategies into our comprehensive Income Portfolio, the results demonstrate exactly what we're trying to achieve for retirement-focused investors. Optimal Risk-Adjusted Performance Looking at the past year's performance, our Income Portfolio has found the ideal middle ground: Compared to Stock Markets: We've delivered similar total returns to equity markets but with significantly less volatility. This means retirees get growth potential without the stomach-churning ups and downs that can disrupt retirement plans and sleep patterns. Compared to Bond Markets: We've generated substantially better returns and income than traditional bonds, while accepting only modestly higher volatility. For income-focused investors, this represents an exceptional trade-off. The Income Advantage The standout feature of this portfolio is its 9.63% dividend yield—a level of current income that's become increasingly rare in today's low-yield environment. To put this in perspective: Mission Accomplished For retirees who need dependable income to supplement Social Security and pensions, this portfolio accomplishes its primary mission: maximizing income while keeping volatility manageable. The 9.63% yield provides substantial cash flow for living expenses, while the balanced risk profile helps ensure that income stream remains sustainable over time. |
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| Looking Ahead: Your Financial Journey Continues As we reach the midpoint of another eventful year, I'm struck by how much ground we've covered together—both in this newsletter and in your individual financial journeys. From navigating economic uncertainty to optimizing retirement income strategies, from family milestones to market volatility, we continue to demonstrate that thoughtful planning and disciplined execution can create real opportunities even in challenging times. The Big Picture The themes we've explored today—maximizing your "Go-Go years," positioning for persistent inflation, and building diversified income streams—aren't just academic concepts. They're practical strategies designed to help you live more fully now while securing your financial future. Whether it's taking that European vacation you've been postponing, helping your children pursue their dreams, or simply having the confidence to spend what you've worked so hard to accumulate, our goal remains the same: aligning your money with what matters most to you. The economic environment will continue to evolve, markets will fluctuate, and new opportunities will emerge. What won't change is our commitment to adapting our strategies to serve your best interests, maintaining transparent communication about what we're seeing and thinking, and ensuring that your portfolio reflects both proven principles and current realities. Your Voice Matters This newsletter represents just one part of our ongoing conversation. As you've seen from the range of topics we've covered—from family updates to complex investment strategies—we believe in treating you as whole people with diverse interests and varying levels of financial experience. I genuinely encourage you to share your feedback, questions, and suggestions. Did a particular section resonate with you? Do you want to dive deeper into any of these strategies? Are there topics you'd like us to address in future newsletters? These conversations help me serve you better and ensure our communication remains relevant and valuable. Gratitude and Partnership Finally, thank you for making it this far through what I know was a substantial update. Your engagement—whether through thoughtful questions, referrals to friends and family, or simply trusting us with your financial future—continues to be the foundation of everything we do. If you have friends or colleagues who might benefit from this type of comprehensive financial planning and investment management, I'd be honored to have a conversation with them. Sometimes the most valuable gift you can give someone is peace of mind about their financial future. Here's to making the most of the second half of the year, both in your portfolios and in your lives. Feel free to forward this newsletter to anyone who might find it helpful, and don't hesitate to reach out with questions, comments, or just to say hello. |
| Warm regards, Rick Rick Scheeler, CFP®, CKA MSFS, ChFC, CLU, CLTC, CASL, RICP, ChSNC, AEP, CAP CEO / Wealth Management Advisor
513-883-6100 (o) | rick@scheelergroup.com 9078 Union Centre Blvd., Suite 202 | West Chester, OH 45069 Get Directions ScheelerGroup.com | LinkedIn | YouTube
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Your Dedicated Wealth Management Team:
Ryan Mahoney, Client Relationship Manager 513-883-6102 | ryan@scheelergroup.com Ellie Scheeler, MSBA, Director of Operations 513-939-4524 | ellen@scheelergroup.com Michelle Dinwiddie, Office Manager 513-883-6100 | michelle@scheelergroup.com Investment advice offered through Private Advisor Group a registered investment advisor. Please remember to contact Private Advisor Group, LLC, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you want to impose or modify any reasonable restrictions to our investment advisory services, or if you wish to direct that Private Advisor Group, LLC effect any specific transactions for your account. Please be advised that there can be no assurance that any email request will be reviewed and/or acted upon on the day it is received-please be guided accordingly. A copy of our current written disclosure statement discussing our advisory services and fees continues to remain available for your review upon request. The information contained in this e-mail message is intended only for the personal and confidential use of the recipient(s) named above. If the reader of this message is not the intended recipient or an agent responsible for delivering it to the intended recipient, you are hereby notified that you have received this document in error and that any review, dissemination, distribution, or copying of this message is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail, and delete the original message. RICP and CASL conferred by The American College.
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