Broker Check
Second Quarter Perspective

Second Quarter Perspective

July 29, 2025

Dear clients and friends,

I went from having writer's block to having so much interesting information.

As you can imagine, there is a wide range of interest and experience levels. I encourage you to share your feedback with me and ask questions. I do my best to work with each of you to ensure we are aligned, but if you feel like you would like to dive deeper in an area -- just let me know!

📋What We'll Cover Today

  1. Gratitude for your Google reviews – Thank you for the wonderful Google reviews you've shared! If you haven't left one yet and would like to help others discover our services.

  2. Family updates – What the Scheeler clan has been up to this quarter. 

  3. Retirement income strategies – Practical ways to maximize your income in retirement. 

  4. Economic Update – Our take on where the economy is headed. 

  5. Market and Portfolio Update – A transparent look at how our investment strategies are performing.

I know you each bring different levels of investment experience and varying interests to these updates. That's exactly why I encourage you to reach out with questions, feedback, or requests to explore any topic more deeply. My goal is to ensure we stay aligned on your financial journey, and these conversations help me serve you better. 

Let's dive in! 

Gratitude and Growth: Your Reviews Make a Difference

I want to begin this quarter's update with heartfelt gratitude for the incredible Google reviews you've shared about our work together. These testimonials don't just help other families discover our services—they remind me daily why I'm passionate about this work and hold me accountable to the standards you deserve. 

Reading your words about how we've helped navigate complex financial situations, supported you through major life transitions, and provided clarity during uncertain times is both humbling and energizing. Whether you've highlighted our proactive approach, our family-centered values, or simply the peace of mind we've helped create, each review tells a story that matters. 

What Your Words Mean to Others

Your reviews have become powerful introductions to families we haven't yet met. When someone is searching for financial guidance—often during stressful or overwhelming times—your authentic experiences help them understand what it's like to work with our team. You've shared stories about: 

    • Navigating life's complexities: From divorce and family loss to special needs planning and student loan strategies 

    • Finding alignment: Discovering advisors who truly share your values and care about your goals 

    • Experiencing the difference: Working with a team that walks alongside you rather than just providing advice 

    • Building confidence: Moving from uncertainty to clarity about your financial future 

What Your Trust and Referrals Mean to Us

Here's a sampling of the thoughtful reviews you've shared: 

Quick Takes That Capture Our Values

"They care about your dreams, and help you materialize them into goals and specific actions with great flexibility and accountability."Gustavo Leon

"This team doesn't just advise—they walk with you."Calvin & CaSandra Hall

"Hands on, thoughtful, smart, and experienced."Jay Weidman

"I trust Rick completely, and I'm proud to call him both my advisor and my friend."Olden Warren

Stories That Show Our Impact

Special Needs Planning That Brings Peace"One of our family members has significant special needs, and Rick didn't just mention STABLE accounts—he walked us through how to fund them, how to structure the plan for long-term impact, and how to implement it in a way that would truly serve our loved one's future. His advice helped us go from uncertainty to confidence."Mike Gearin

Turning Transactions into Meaningful Gifts"We were trying to help a family member burdened with student loan debt. Rick didn't stop at giving us funding options—he took the time to help us think through timing, structure, and the emotional impact of our approach. Thanks to his input, what could have been a simple transaction turned into a meaningful, empowering gift."Mike Gearin

Long-Term Partnership Through Life's Challenges"Rick helped me through a painful divorce, guiding me with clarity and empathy. His support extended far beyond finances—he truly cared. When Rick started his own firm, I didn't hesitate to follow. I later brought my new wife's assets under his care as well."Olden Warren

Consistent Excellence Over Decades"Most advisers are happy to get your business and then you never hear from them again. Rick & his team are not only committed to me as a client, I can tell the entire team is committed to continuing to evolve & grow as their clients do for the long-term future."Calvin Fix

The Power of Your Introductions

Beyond these wonderful reviews, I'm deeply grateful for the personal introductions you've shared throughout the year. Each referral represents something special—your willingness to connect someone you care about with something you've found valuable. 

My passion is helping families maximize what they have for their loved ones and communities through strategic financial planning and smart investment decisions. The technical work—developing strategies, analyzing markets, building portfolios—that's the easy part. The real challenge is connecting with the right families at the right moment in their financial journey. 

When you introduce us to friends, family members, or colleagues, you're offering them the opportunity to experience the same clarity and confidence you've found in your own financial planning. You're sharing access to the peace of mind that comes from having a clear path forward. 

These introductions are the highest compliment you can give our work. They tell us that what we're doing together isn't just managing money—it's creating something meaningful that you want others to experience. 

Haven't left a review yet? If you'd like to help other families in our community discover our services, you can leave a Google review here. Every authentic review helps guide families to the financial guidance they need.  It is as simple as 1, 2, 3: 

  1. Situation / Problem:

    “I had just been laid off work at a young age and was concerned about my finances.”

  2. How We Helped:

    “I was referred to Rick by a trusted friend, and when I called, he took the time to meet with me outside business hours because he could hear the concern in my voice.”

  3. The Result:

    “My conversation with Rick provided peace of mind and a greater level of confidence. Not only did Rick help me navigate my cash flow, but he has also been a valuable resource over the last 8 years through many twists and turns.”

Why It Works:

  • Authentic: Real emotion and vulnerability connect with readers. 

    • Specific: Meeting outside business hours shows care. 

    • Long-Term Impact: Demonstrates consistent value over time.

Thank you for being true partners in building something that extends far beyond investment returns—you're helping us change lives, one family at a time.

Family Updates

Rethinking Retirement: The Power of Front-loading Your Golden Years

The Cost of Waiting

If we plan as though we’re going to live and be active forever, we end up conserving too many dollars for a time when we simply won’t need—or want—them as much.  The result?  We sacrifice meaningful experience during our most vibrant years in favor of an oversized safety net for a future self who may be perfectly content with far less.

This is where strategic financial planning becomes truly valuable. Why not shift our thinking toward enabling more life now, while still maintaining appropriate security for the future?

Some of my greatest professional satisfaction comes from helping clients discover what becomes possible when they think differently about their money. I love those conversations where someone realizes they can take that dream trip with their spouse, help their children in meaningful ways, or pursue passions they've been putting off—all while still maintaining a solid financial foundation.

These aren't reckless decisions; they're informed choices based on a realistic understanding of how life actually unfolds. When we get the balance right, money becomes a tool for creating memories and experiences that last a lifetime, rather than just a number growing in an account for its own sake.

Economy

Strategies: The Big Picture

SFG Investment Strategies: Customized Solutions at Scale

Our investment approach centers on four core strategies that we blend and customize for each client:Tactical Equities,Fundamental Equities,Bonds, andIncome. Think of these as building blocks that we combine in different proportions based on your unique financial situation, risk tolerance, and goals. We often supplement these core strategies with specialized approaches when your circumstances call for additional solutions.

This methodology allows us to deliver institutional-quality investment strategies while maintaining the personalized attention that defines our client relationships. Rather than forcing everyone into the same investment mold, we craft portfolios that reflect both proven strategies and individual preferences.

Our Philosophy: Consistency Over Competition

As we reach the midpoint of the year, it's an ideal time to review each strategy and share our current thinking. But first, it's important to understand what we're trying to achieve.

Our primary goal isn't to mimic a market index or even to beat it in every time period. Instead, we focus on generatingconsistent returns while limiting downside risk. This approach means there will be periods when we outperform major indices like the S&P 500, Dow Jones, Russell 2000, or Bloomberg Aggregate Bond Index—and times when we don't.

What matters most isn't short-term performance relative to any single benchmark, but rather whether we're helping you achieve your long-term financial objectives with an acceptable level of risk. Some quarters we might lag a roaring market, but in exchange, we aim to protect your wealth during the inevitable downturns that catch purely index-focused strategies off guard.

Let's examine how each of our core strategies has performed and what we're seeing ahead.

Strategy #1: Fundamental Equities - Finding Hidden Value

Strategy #2: Tactical Equities - Winning by Not Losing

Strategy #3: Bonds - The Foundation of Portfolio Stability

Bonds represent one of the oldest and most fundamental investment concepts: lending money in exchange for regular interest payments and the promise of repayment. When you own bonds, you're essentially acting as a bank—loaning money to governments, corporations, or other institutions and collecting interest for that privilege. This category also includes mortgage-backed securities, where you're participating in pools of home loans. 

While bonds are generally considered safer than stocks, they're not without risk. Understanding the two primary risks can help you appreciate why bond management requires active attention, especially in changing interest rate environments. 

The Two Key Risks in Bond Investing 

Interest Rate Risk: This is the risk that rising interest rates will reduce the value of your existing bonds. Here's why: if you own a bond paying 3% and new bonds start offering 5%, your 3% bond becomes less attractive and its market value drops. The longer the bond's maturity, the more sensitive it is to interest rate changes. 

Credit Risk: This is the risk that the borrower—whether a corporation or government—might struggle to make their interest payments or repay the principal. Not all borrowers are created equal, which is why we see different interest rates for different credit qualities. 

Recent Market Lessons 

The past few years have provided a masterclass in both types of risk, particularly interest rate risk. The dramatic shift from near-zero rates to much higher levels caught many bond investors off guard and highlighted why active bond management became crucial during this period. 

Let's examine how we've navigated these challenges and positioned the bond portion of portfolios for the current environment. 

Strategy #4: Income Portfolio - Retirement Cash Flow Engine

Our Income Portfolio serves a critical function for clients transitioning into or living in retirement: generating reliable, consistent cash flow while minimizing the volatility that can disrupt retirement planning. This isn't about maximizing total returns—it's about creating a dependable income stream that retirees can count on month after month, year after year. 

Addressing the Retirement Income Challenge

Many retirees face a fundamental shift in their financial lives. During their working years, they received regular paychecks and focused on accumulating assets. In retirement, those paychecks stop, but living expenses continue. Social Security and pensions (for those fortunate enough to have them) provide some foundation, but most retirees need additional income sources to maintain their desired lifestyle. 

This is where our Income Portfolio becomes essential. Rather than forcing retirees to constantly sell portions of their investment accounts—potentially at inopportune times—this strategy is designed to generate the cash flow they need while preserving the underlying principal. 

A Multi-Strategy Approach 

Our Income Portfolio combines two primary strategies, each serving a specific purpose in the overall income generation plan. These core approaches are supplemented by several smaller, specialized strategies that help optimize yield while managing risk. 

The goal is creating a diversified income stream that doesn't rely too heavily on any single source, sector, or strategy. This diversification helps ensure that if one component experiences temporary challenges, the overall income flow remains stable. 

Let's examine each component and how they work together to create sustainable retirement income. 

Looking Ahead: Your Financial Journey Continues 

As we reach the midpoint of another eventful year, I'm struck by how much ground we've covered together—both in this newsletter and in your individual financial journeys. From navigating economic uncertainty to optimizing retirement income strategies, from family milestones to market volatility, we continue to demonstrate that thoughtful planning and disciplined execution can create real opportunities even in challenging times. 

The Big Picture 

The themes we've explored today—maximizing your "Go-Go years," positioning for persistent inflation, and building diversified income streams—aren't just academic concepts. They're practical strategies designed to help you live more fully now while securing your financial future. Whether it's taking that European vacation you've been postponing, helping your children pursue their dreams, or simply having the confidence to spend what you've worked so hard to accumulate, our goal remains the same: aligning your money with what matters most to you. 

The economic environment will continue to evolve, markets will fluctuate, and new opportunities will emerge. What won't change is our commitment to adapting our strategies to serve your best interests, maintaining transparent communication about what we're seeing and thinking, and ensuring that your portfolio reflects both proven principles and current realities. 

Your Voice Matters 

This newsletter represents just one part of our ongoing conversation. As you've seen from the range of topics we've covered—from family updates to complex investment strategies—we believe in treating you as whole people with diverse interests and varying levels of financial experience. 

I genuinely encourage you to share your feedback, questions, and suggestions. Did a particular section resonate with you? Do you want to dive deeper into any of these strategies? Are there topics you'd like us to address in future newsletters? These conversations help me serve you better and ensure our communication remains relevant and valuable. 

Gratitude and Partnership 

Finally, thank you for making it this far through what I know was a substantial update. Your engagement—whether through thoughtful questions, referrals to friends and family, or simply trusting us with your financial future—continues to be the foundation of everything we do. 

If you have friends or colleagues who might benefit from this type of comprehensive financial planning and investment management, I'd be honored to have a conversation with them.  Sometimes the most valuable gift you can give someone is peace of mind about their financial future. 

Here's to making the most of the second half of the year, both in your portfolios and in your lives. 

Feel free to forward this newsletter to anyone who might find it helpful, and don't hesitate to reach out with questions, comments, or just to say hello.

Warm regards,

Rick


Rick Scheeler, CFP®, CKA
MSFS, ChFC, CLU, CLTC, CASL, RICP, ChSNC, AEP, CAP 
CEO / Wealth Management Advisor

513-883-6100 (o) | rick@scheelergroup.com
9078 Union Centre Blvd., Suite 202 | West Chester, OH 45069 Get Directions
ScheelerGroup.com | LinkedIn | YouTube

MAKE A REFERRAL!
TRY OUR RETIREMENT PLANNING SOFTWARE!

Your Dedicated Wealth Management Team:

Ryan Mahoney, Client Relationship Manager
513-883-6102 | ryan@scheelergroup.com
Ellie Scheeler, MSBA, Director of Operations
513-939-4524 | ellen@scheelergroup.com
Michelle Dinwiddie, Office Manager
513-883-6100 | michelle@scheelergroup.com

Investment advice offered through Private Advisor Group a registered investment advisor.
Please remember to contact Private Advisor Group, LLC, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you want to impose or modify any reasonable restrictions to our investment advisory services, or if you wish to direct that Private Advisor Group, LLC effect any specific transactions for your account. Please be advised that there can be no assurance that any email request will be reviewed and/or acted upon on the day it is received-please be guided accordingly. A copy of our current written disclosure statement discussing our advisory services and fees continues to remain available for your review upon request.
 The information contained in this e-mail message is intended only for the personal and confidential use of the recipient(s) named above. If the reader of this message is not the intended recipient or an agent responsible for delivering it to the intended recipient, you are hereby notified that you have received this document in error and that any review, dissemination, distribution, or copying of this message is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail, and delete the original message.
 RICP and CASL conferred by The American College.